Meet The Team

Mark Stoever joined Smartlinx as Chief Executive Officer in January 2024.

Prior to joining Smartlinx, Mark served as CEO of 2020 Technologies, a global leader of specialized computer-aided design software dedicated to serving the two-sided marketplace between residential and commercial product manufacturers and design professionals. Before joining 2020 Technologies, Mark served as Chief Executive Officer of Monster Worldwide, a global online employment company where he oversaw the company’s business operations for the industry leading brand for connecting jobs and people. Under Mark’s leadership, Monster has transformed its product platform and portfolio with a focus on innovation and the introduction of several award-winning new products.

Mark has also served as President and Chief Executive Officer of Lycos, Inc., the early dot-com search engine, and web portal, which became one of the most visited online destinations in the world. Mark led many of the company’s most recognizable and successful first-generation digital platforms including Search, Social Community, and Electronic Commerce.

Mark is a member of the National Association of Corporate Directors and has served as a board of director on several private and public boards including the Massachusetts High Technology Council, Junior Achievement, and Panera Bread. He holds a Master’s in Business Administration from Boston University and a Bachelor of Science degree with high distinction from Boston’s Wentworth Institute of Technology.

Jonathan Gordon joined Smartlinx as Chief Financial Officer in February 2024, bringing a passion for driving transformation and scaling SaaS companies. He has extensive experience in a variety of financial and operational roles having developed and executed on organic growth and acquisition plans for public and investor-owned private companies. Over the course of his career, he has worked across multiple industries including healthcare software, technology, information, insurance and media.

Previously, Jonathan was the Chief Financial Officer for CentralReach, a leading provider of an end-to-end SaaS platform and services targeting professionals supporting the autism community. His focus was creating and operationalizing the financial and strategic growth plan for the company under private equity ownership to achieve industry leadership. Specifically, he oversaw the Finance, Business Operations, and Corporate IT functions. In this role, he led the Company’s budgeting and planning cycles as well as the design and implementation of processes, procedures and infrastructure to enable its successful scaled growth.

Prior to that, Jonathan was Chief Operating Officer and Chief Financial Officer for Wellesley Information Services, a technology events and marketing services company showcasing global thought leadership about the ERP market, where he played a pivotal role in driving profitable growth around its go-to-market strategy.

Earlier in his career, Jonathan had various financial analysis, strategy and M&A-related roles (both in-house and as a banker) with a number of companies, including Nielsen and PRIMEDIA. He qualified as an attorney in South Africa.

Jonathan holds an MBA degree from Columbia University. In addition, he holds an LLB (JD equivalent), Higher Diploma in Company Law and a Bachelor of Commerce degree from the University of the Witwatersrand in South Africa.

Baris joined Smartlinx in August, 2023 and brings an impressive track record of over 20+ years in the global enterprise software industry with extensive knowledge in Private Equity backed B2B SAAS companies. Baris most recently served as EVP Worldwide Sales at Cyncly (formerly 2020 Technologies) and Material Bank responsible for building and scaling the entire sales, customer success, revenue operations and enablement and professional services team globally. Prior to Cyncly, Baris led sales teams at global enterprise software companies such as Lawson, Infor and Ellucian.

Baris began his career after completing his Computer Engineering degree, selling Enterprise ERP, HCM, CRM, BI Solutions into US Federal, State and Local Governments, Higher Education and K-12. Then he continued to gain experience selling complex SAAS solutions into many other B2B markets such as Document Security and Compliance into Healthcare, Banking & Insurance and CAD/CPQ solutions into Retail and Manufacturing where he has led go-to-market strategies in both direct sales as well as channels and alliances.

Brian Buys joined Smartlinx as Chief Product Officer in June, 2024.

Prior to joining Smartlinx, Brian served as Vice President of Product for PointClickCare, as well as in a number of product management and consulting roles across the Health Information Technology and Medical Device segments including Epic Systems, Phillips Respironics, Cardinal Health, Welch Allyn, and Medtronic.

A Registered Nurse, Brian started his healthcare-focused career in acute care working in the Neonatal and Pediatric ICU environments across the country before moving into product innovation and product management.
Brian holds a BS in Nursing from Calvin University and a Masters in Business Administration with a focus on Marketing Management from the Fisher College of Business at The Ohio State University where he was a W. Arthur Cullman Marketing Fellow and honored as a Weidler Scholar.

Ed Smith joined Smartlinx as Corporate Counsel, Head of Business and Legal Affairs in July, 2024.

Prior to joining Smartlinx, Ed served in both large and small organizations, including at Honeywell International, Horizon Blue Cross Blue Shield of New Jersey, and most recently Spirent Communications, a global provider of software and solutions in the telecommunications, data networks, navigation, and IT infrastructure industries.

Prior to starting his legal career, Ed practiced as a tax associate CPA at PwC. He then graduated from New York University School of Law and joined Cahill Gordon & Reindel as a Corporate Associate.

Shonna Andersen joined Smartlinx as the Head of People and Culture in February 2022. She brings over 27 years of Human Resources experience, most recently as the Global Vice President of Human Resources at Conduent where she collaborated with senior leadership to drive transformation, organizational development, change management, and talent planning initiatives. Shonna’s experience spans public, private, and PE-backed companies, where she has facilitated organizational change and business transformation in M&A, divestiture, spinoff, and IPO environments. Previously, Shonna held various HR leadership positions at Sabre, Citigroup, and Sedgwick CMS. She earned a BA in Corporate Communications & Public Relations from Doane University.

Amber Aggarwal is joining Smartlinx as Senior Vice President, Engineering and Development, leading our Technology and Engineering department. Amber is an experienced technology leader with a passion for innovation and a proven track record of driving growth and delivering high-impact results. Over the course of his career, he has led cross-functional teams to deliver complex mobile and SaaS products that have transformed the businesses where he has worked.

Amber’s expertise in harnessing emerging technologies, such as AI, ML, and blockchain, alongside an intricate understanding of cloud services like Azure and AWS, have been instrumental in helping companies gain a competitive advantage and drive significant value for their customers. Most recently, Amber worked for SurePayroll where he used his strategic planning and product development skills to help increase revenue by 250% with a 150% rise in market share.